Crypto Transactions
Community
Front Line
Business Advocacy
Authentic Voice
Free Biz-Tech Help
Community Advocacy
Senior Solutions
Cancer Consult
Autism
Gratitude
Testimonials
About Us
Connect
Connect
Download Card
My Card
Inspiration
Quotes
for Sons
for Daughters
Account
Login/Logout
Research
Buying
Selling
Renting Out
Marketing for Sale
How Buyers Decide
Buyer's 1st Step
Sellers 1st Decision
Closing Cost Fees
Tools
Mobile Research App
Neighborhood Watch
Agent-Caliber Search
Tenant Rental Application
Resources
Schools
When To Catch Flights
Relocation Cliff Notes
Hurricane Checklist
Hurricane Resources
Services
Pre-purchase Preparation
How to buy before selling
Seller Services
Sell to Us!
Home Audit
Marketing Plan
Staging Services
Research
Buying
Selling
Renting Out
Marketing for Sale
How Buyers Decide
Buyer's 1st Step
Sellers 1st Decision
Closing Cost Fees
Tools
Mobile Research App
Neighborhood Watch
Agent-Caliber Search
Tenant Rental Application
Resources
Schools
When To Catch Flights
Relocation Cliff Notes
Hurricane Checklist
Hurricane Resources
Services
Pre-purchase Preparation
How to buy before selling
Seller Services
Sell to Us!
Home Audit
Marketing Plan
Staging Services
Crypto Transactions
Community
Front Line
Business Advocacy
Authentic Voice
Free Biz-Tech Help
Community Advocacy
Senior Solutions
Cancer Consult
Autism
Gratitude
Testimonials
About Us
Connect
Connect
Download Card
My Card
Inspiration
Quotes
for Sons
for Daughters
Account
Login/Logout
Modern Decision Process for Home Buyers
From search to offer, understand the psychology and the steps that buyers experience while looking for and deciding on a propert.
Prospect Stage
The process starts when
A prospect is either
on their phone
in the car
at a restaurant
at home with a PC
An agent is working for a prospect on their desktop
Search Online (prospect or prospect's agent)
They enter initial criteria
Cities
# Bedrooms
# Squarefeet
$ Price Range (low to high)
Search Results
Prospects or their agents are presented with several rows and pages of results
Each row contains a single photo along with top-line property information
1st Click
If the prospect or agent is interested in the initial photo they click on the property of interest to view more detail
2nd Click
Additional photos are displayed
The prospect/agent is looking for anything that could disqualify
If there is still interest they may read the details of the description
3rd Click
Prospect/Agent may do any of the following:
Save the desirable property to take action later
Contact listing agent to make a showing appointment
Mark off the property as undesirable
Move on to view the details of the next property
Candidate Stage
If the prospect is still interested they can now be considered a "viable candidate".
The Showing
Candidate visits the property and determines
If the home is being well cared for and maintained
Is the home consistent with its online appearance
How this home compares with the statistical 12 or more alternative homes they are also considering
The Decision
The prospect is at their final step and will either:
Revisit
Discard or
Make an offer